Raf Tudela Personal Logo

Rafael Tudela H.

Product Designer + Manager

About me

Quick Intro

My name is Raf Tudela. I'm a product designer from Colombia with 14 years of experience designing digital products and experiences like mobile and web apps, SaaS and games focused on CX, UX and UI. I studied Industrial Design and specialized in Human - Computer Interaction.

My Skillset
  • UI and UX Design
  • Branding
  • Product Design
  • Design Systems
  • Interactive Prototyping (from rapid to high fidelity)
  • Web Design and Development
  • Project Management
  • Design Workshops (Design Thinking, Design Sprint, Gamification)
  • 2D Illustration and Character Design
  • Multilingual communication
  • Spanish - Native

  • English - Fluent
  • Italian - B2/C1

  • German - B2
  • Japanese - N4
Tools I use for Work

UX, UI, Prototyping and Web Design

  • Whimsical
  • Figma
  • Protopie
  • Webflow
  • Framer

Branding, Graphic Design and Digital Illustration

  • Affinity Designer
  • ClipStudio Paint
  • Adobe Illustrator, Photoshop, Premiere

Virtual Workshops and Miscellaneous

  • Zoom + OBS Studio
  • Office Suite
  • Miro

Work Experience

Summary of my experience so far

I started by co-founding and running an interactive design studio in Bogotá, Colombia for four years in 2010. I directed many branding and digital projects for local and international clients in various industries: Logistics, tech, fashion, government, consumer goods, banking, and events. Some recognizable clients included LEGO, Levi's and Justice, among many other companies.

In 2015, I started traveling and working remotely as a freelancer. Since then, I've been traveling around, working remotely with clients in 5 different countries, spread among 3 continents designing mobile and web apps, SaaS and video games.

I'm also a certified design workshop facilitator and work as a consultant for start-ups and companies, helping teams create their products and achieve better interactions and engagement with their consumers, apply good design practices and create innovative solutions to prototype and test before going to market. I do this using Storytelling, Gamification and Design Thinking workshops. I also run Design Sprints to create new products or improve existing ones in weeks instead of months.

Finally, I'm also illustrator, I make comics and digital illustration for commercial and non-commercial purposes and illustrate children books. You can get my latest work here!

Not work related, I'm a musician. I play the bass guitar, ukulele and sing; launched 2 albums back in the day and I'm a ranked gamer (#14 in the country in Vietnam in 2021 for Super Smash Brothers Ultimate)

Work Samples and links

One of Colombia's biggest Electronic music festival. This was Haptic

Haptic Festival brought 4000+ attendees in it's first edition in 2022 in Bogota, Colombia. Bringing big international artists in the scene like Oliver Koletzki and Klangkarussell.

What I did

Product design for SaaS in HR-Tech: Starhs + Networhk

What I did

  • UX + UI for both mobile and web version
  • 150+ screens + Iconography + Illustration 
  • Design System and assets library for this and 2 sibling projects
  • Re-Branding
  • Web design and development
  • User journey mapping
  • Interactive Prototyping (You can play with the mid fidelity prototype here)

PS

  • I also designed the virtual persona of their AI companion, AIMEE. Featured her i many company comics and animated her in Live2D, an interactive motion capture software that VTubers use to interact with their audiences online.

For more samples of Product Design and my design process, please visit my website: https://raftudela.webflow.io 

Identity design and web design for A Way Abroad

With over 70.000 active users every month (and counting) and more than 150 different real stories (and counting) from different people around the world, A Way Abroad is on it's way to become one of the most reliable sources of information, guides, stories and community about the expat life and how to find, well, your way abroad.

What I did

  • Branding and graphic design
  • Design system
  • Web design and development

Read more about the design process in the A Way Abroad Behance page

Budget Mobile App design: Pockets

What I did

Space Interactions

Some quick gif capture of old interactive projects made for events. Please excuse the quality, I had to compress the format to be able to share here. Access to some of these files is restricted by the client. These samples are a bit outdated, they are from my business back in Colombia in 2013 - 2014

Reactive Wall

Client: Museum of Modern Art Bogota

What I did:

  • Concept design
  • Art direction
  • Basic coding

Interactive Runway

Client: Levi's

What I did:

  • Concept design
  • Art direction

Other Links

Let's go, together

Thank you for taking the time to reach to the end.

I'm genuinely excited about the possibility of working together. If any of the things you have seen here seem cool to you, don't hesitate to reach out to rafael.tudelah@gmail.com